Discover the Founder's Story

Our founder's story at the heart of Akara Cosmetics, a brand redefining color cosmetics in India, lies a story of passion, innovation, and a commitment to solving everyday beauty challenges. Founded in 2022 under the umbrella of Mysk Beauty Pvt. Ltd., Akara Cosmetics is the brainchild of our visionary entrepreneur—Akash Jaiswal—who shares goal of creating skin-friendly, ethically made, and multipurpose cosmetic solutions for modern Indian consumers.

Akash Jaiswal: The Visionary Businessman
A seasoned entrepreneur with a diverse portfolio in industries such as steel, apparel, IT, real estate, and hospitality, Akash Jaiswal embodies a dynamic spirit of innovation. A cricket enthusiast and lover of art and culture, Akash thrives on turning ideas into impactful ventures. His passion for business started in his college days, leading him to successfully establish multiple businesses across varied sectors.

Akash’s Perspective:
"From my early years as an entrepreneur, I’ve always been drawn to solving real problems through innovative solutions. After making strides in the GT sector, I wanted to enter the e- commerce space with something unique—something that could genuinely address the unmet needs of consumers. Color cosmetics felt like the perfect avenue.

I noticed that while women love looking radiant and confident, many end up compromising their skin health by using products with harmful ingredients. Moreover, the inconvenience of carrying multiple products during a busy day or while traveling often dampens the user experience. I wanted to change that.

Akara was born out of a desire to create ethically made, skin-friendly products that don’t pinch the pocket and offer convenience like never before. By introducing multipurpose cosmetics and innovative packaging, Akara is here to simplify beauty routines while enhancing skin health.”_

Mr. Akash poured their expertise, creativity, and entrepreneurial spirit into building Akara Cosmetics. His meticulous research on the Indian market highlighted key gaps—products that cater to all Indian skin tones, safe ingredients, and solutions for on-the-go lifestyles.

His combined efforts have resulted in a brand that is not only vegan, cruelty free, paraben- free, and toxin-free but also highly functional, offering travel friendly packaging and multipurpose products that simplify beauty routines. With a commitment to ethical beauty and consumer-centric innovation, Akara Cosmetics is poised to set new benchmarks in the world of color cosmetics.

Akara Cosmetics: Where Ethics Meet Elegance and Convenience!

Inspiration Behind the Founders’ Journey

The founders’ story begins with a vision. He came to innovate and make a difference. His inspirations often stemmed from personal experiences, and he understood the challenges many people faced. Therefore, he sought to create solutions that could not only meet needs but also inspire change. His journey is compelling, filled with lessons learned, and ultimately became a source of motivation for many aspiring entrepreneurs.

Challenges Faced Along the Way

However, the path to success was not easy. The founder's encountered numerous obstacles, including financial struggles and fierce competition. He faced moments of doubt and uncertainty, which tested their resolve. Yet, he learned from these difficult experiences and used them as stepping stones rather than roadblocks. This resilience is a pivotal part of the founders’ story, illustrating the importance of perseverance in the entrepreneurial world.

The Impact of Their Achievements

Because of his determination and innovative thinking, the founder made significant strides in his respective industries. He built successful companies that not only achieved financial growth but also positively impacted their communities. His story serves as an example of how entrepreneurial ventures can lead to meaningful change. Therefore, by sharing his experiences, he hopes to inspire the next generation of innovators to pursue their dreams, no matter the obstacles they may face.