The Founders’ Story
At the heart of Akara Cosmetics, a brand redefining color cosmetics in India, lies a story of passion, innovation, and a commitment to solving everyday beauty challenges. Founded in 2022 under the umbrella of Mysk Beauty Pvt. Ltd., Akara Cosmetics is the brainchild of two visionary entrepreneurs—Akash Jaiswal and Rahul Chettry—who share a common goal of creating skin-friendly, ethically made, and multipurpose cosmetic solutions for modern Indian consumers.
Akash Jaiswal: The Visionary Businessman
A seasoned entrepreneur with a diverse portfolio in industries such as steel, apparel, IT, real estate, and hospitality, Akash Jaiswal embodies a dynamic spirit of innovation. A cricket enthusiast and lover of art and culture, Akash thrives on turning ideas into impactful ventures. His passion for business started in his college days, leading him to successfully establish multiple businesses across varied sectors.
Akash’s Perspective:
"From my early years as an entrepreneur, I’ve always been drawn to solving real problems through innovative solutions. After making strides in the GT sector, I wanted to enter the e- commerce space with something unique—something that could genuinely address the unmet needs of consumers. Color cosmetics felt like the perfect avenue.
I noticed that while women love looking radiant and confident, many end up compromising their skin health by using products with harmful ingredients. Moreover, the inconvenience of carrying multiple products during a busy day or while traveling often dampens the user experience. I wanted to change that.
Akara was born out of a desire to create ethically made, skin-friendly products that don’t pinch the pocket and offer convenience like never before. By introducing multipurpose cosmetics and innovative packaging, Akara is here to simplify beauty routines while enhancing skin health.”_
Rahul Chettry: The Creative Strategist
Rahul Chettry brings a blend of creativity and entrepreneurial expertise to Akara Cosmetics. With hands-on experience in the apparel and manpower sourcing sectors, Rahul also nurtures a deep interest in photography and design. His keen eye for innovation and luxury drove him to explore the world of cosmetics, where he saw an opportunity to bring premium-quality products to the masses at accessible prices.
Rahul’s Perspective:
"For me, creativity has always been a driving force, whether it’s in business or personal pursuits. Having successfully ventured into apparel and other industries at a young age, I wanted to take on a new challenge—something that combined innovation and luxury with affordability.
Cosmetics felt like a natural choice. The market is brimming with opportunities to innovate, but few brands truly address the needs of Indian consumers. I delved into product development and ingredient research to ensure that our products align with our vision of being skin-friendly, convenient, and versatile.
Akara Cosmetics is the result of a shared passion for making beauty accessible and sustainable. By integrating creative solutions into our product designs, we aim to empower individuals with high-quality cosmetics that suit their dynamic lifestyles.”_
Together, Akash Jaiswal and Rahul Chettry have poured their expertise, creativity, and entrepreneurial spirit into building Akara Cosmetics. Their meticulous research on the Indian market highlighted key gaps—products that cater to all Indian skin tones, safe ingredients, and solutions for on-the-go lifestyles.
Their combined efforts have resulted in a brand that is not only vegan, cruelty free, paraben- free, and toxin-free but also highly functional, offering travel friendly packaging and multipurpose products that simplify beauty routines. With a commitment to ethical beauty and consumer-centric innovation, Akara Cosmetics is poised to set new benchmarks in the world of color cosmetics.
Akara Cosmetics: Where Ethics Meet Elegance and Convenience!
